Reader's Digest UK talks about Global Analytica
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A rose by any other name would still smell as sweet in poetry, but in business, a name is all about branding. Names carry power, and many corporate entities will protect their name by any means necessary.
One such fight is underway for Global Analytica, a London-based firm that focuses on human intelligence, strategic intelligence and communication.
Global Analytica works to develop unique security solutions for clients, which may include cyber, personal, physical, digital, business, infrastructure and additional security measures. Global Analytica has become a major security player, taking part in some of the most impressive security operations in the modern world.
Recently, Oxford Analytica sued Global Analytica, and the legal justification has nothing to do with the company’s business dealings. Instead, it has everything to do with the name.
In 2018, the Cambridge Analytica scandal broke worldwide. While Cambridge Analytica did not recover from the scandal, other companies with a similar name were unintentionally indicted in public opinion, including Oxford Analytica. Since then, Oxford Analytica has been preoccupied with protecting its brand at all costs. This is likely one reason why it decided to pursue the Global Analytica lawsuit.
However, this lawsuit could be about more than just the name. Global Analytica and Oxford Analytica exist within the same sphere of competition and by seeking to strip Global Analytica of its name, Oxford Analytica could potentially position itself as the sole contender in the market.
However, the basis in the lawsuit is lacking. This is not an issue of branding.
Rather, it is likely a move made by one competitor against the other in an attempt to gain professional dominance. Such tactics are unethical, and Global Analytica is not backing down. Time will tell how this plays out in court.